Debuting in 1990, Roxy is a flagship brand of parent company Quicksilver. Initially the company started with a swimwear line followed by a sportswear line. Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of Roxy's products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".